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Crowds waiting at the Shibuya crossing beneath a rooftop screen running the Japanese MONGIL: STAR DIVE creative, Tokyo

SEOUL ↔ TOKYO

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NETMARBLE

MONGIL:STAR DIVE

NETMARBLE / SEOUL / TOKYO / GLOBAL OOH

A CROSS-MARKETOOH CAMPAIGN.

THE PROJECT

ONE CAMPAIGN.TWO MARKETS.

NETMARBLE's MONGIL: STAR DIVE campaign was brought into major urban media environments across Seoul and Tokyo.

ELIJAH COM connected the campaign across two distinct markets, coordinating OOH execution while preserving a consistent campaign presence across Korea and Japan.

MARKET 01 / SEOUL

SEOUL.

HIGH-VISIBILITYURBAN OOH.

01Close Media View
MONGIL: STAR DIVE grand open creative on a curved rooftop screen above Gangnam-daero as a city bus passes, Seoul
02City Context
MONGIL: STAR DIVE gameplay creative on the curved rooftop screen near Gangnam Station, with office towers and a bus stop below, Seoul
GANGNAM STATION
03Scale
Traffic on Dosan-daero leading toward a tall vertical screen running MONGIL: STAR DIVE grand open creative, Seoul
DOSAN-DAERO
04Creative Rotation
Monster Taming creative from the MONGIL: STAR DIVE campaign on a large screen at the top of a Seoul office tower
MONSTER TAMING CREATIVE
Monster Taming creative on the vertical screen of a curved glass tower above heavy traffic in central Seoul
CENTRAL SEOUL

SEOUL

SOUTH KOREA

SEOULTOKYO

ONE CAMPAIGN.ACROSS MARKETS.

The campaign moved from the Korean market into one of Asia's most visually competitive urban media environments.

MARKET 02 / TOKYO

TOKYO.

THE CAMPAIGNCROSSES BORDERS.

01Street Level
Pedestrians crossing in front of the Tower Records Shibuya screen showing the Japanese MONGIL: STAR DIVE creative, Tokyo
TOWER RECORDS · SHIBUYA
02Creative State
MONGIL: STAR DIVE character creative on the Tower Records Shibuya screen above a busy intersection, Tokyo
CHARACTER CREATIVE
03Intersection
MONGIL: STAR DIVE character close-up on the curved screen of the MODI building above a crowd at the crossing, Shibuya, Tokyo
MODI · SHIBUYA

TOKYO

JAPAN

LOCAL MARKET EXECUTION

ONE IDENTITY.LOCALEXPRESSION.

SEOUL

MONGIL: STAR DIVE grand open creative on the vertical screen of a glass tower above a wide central Seoul boulevard

SOUTH KOREA

TOKYO

Japanese MONGIL: STAR DIVE key art on the curved MODI screen as crowds cross the street, Shibuya, Tokyo

JAPAN

GLOBAL CAMPAIGNLOCAL EXECUTION

A consistent campaign identity was carried across Seoul and Tokyo while adapting to each market's media environment.

CROSS-BORDER EXECUTION

SEOUL.TOKYO.ONE CAMPAIGN.

Monster Taming creative on a curved screen mounted on a dark granite tower, with trees and a city bus below, Seoul
SEOUL
MONGIL: STAR DIVE character creative on the rooftop screen above Shibuya Station and the waiting crowd, Tokyo
TOKYO · SHIBUYA STATION
MONGIL: STAR DIVE battle creative on the Tower Records Shibuya screen with pedestrians at the crossing, Tokyo
TOKYO · TOWER RECORDS

PROJECT INFORMATION

CLIENT
NETMARBLE
CAMPAIGN
MONGIL: STAR DIVE
MARKETS
SEOUL / TOKYO
REGION
SOUTH KOREA / JAPAN
DISCIPLINE
MEDIA / OOH / GLOBAL EXECUTION
Gangnam Station street with trees, road signs and pedestrians beneath the curved MONGIL: STAR DIVE grand open screen, SeoulSEOUL
Wide street-level view of the Tower Records Shibuya building with the Japanese MONGIL: STAR DIVE creative on its screen, TokyoTOKYO

SEOUL↔TOKYO

ONE CAMPAIGN.ACROSS MARKETS.

ELIJAH COMGLOBAL EXECUTION

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