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Pink TikTok Shop K-BEAUTY double-decker bus passing Big Ben and the Houses of Parliament, London

LONDON · UNITED KINGDOM

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TIKTOK SHOP

K-BEAUTYSUPER BRAND WEEK

OOH · DOOH · TRANSIT · STREET MEDIA

THE PROJECT

TikTok Shop’s K-Beauty Super Brand Week was brought into the streets of London through an integrated mix of branded transit, street-level digital media and large-format DOOH.

ELIJAH COM coordinated the campaign across multiple media environments, creating a connected presence across the city.

CLIENT: TikTok Shop
MARKET: London, United Kingdom
MEDIA: Bus WrapStreetHubDigital OOHLarge-Format DOOH
ROLE: Media PlanningMedia BuyingProduction CoordinationExecutionCampaign Verification

TRANSIT

K-BEAUTYON THE MOVE.

A fully branded double-decker bus carried the campaign through some of London’s most recognizable urban environments.

TikTok Shop K-BEAUTY "Where Glow Begins" bus on Westminster Bridge with the London Eye behind — WESTMINSTER BRIDGE · LONDON EYE

Pink TikTok Shop K-BEAUTY bus in Piccadilly Circus beneath the curved digital screens — PICCADILLY CIRCUS

Front of the K-BEAUTY "Where Glow Begins" bus at Trafalgar Square — TRAFALGAR SQUARE

Full side wrap of the K-BEAUTY bus in front of Big Ben — WESTMINSTER

STREET-LEVEL DIGITAL

FROM LANDMARKSTO THE STREET.

The campaign extended beyond transit into street-level digital media, creating repeated brand visibility across key pedestrian environments.

TikTok Shop K-BEAUTY creative on a Global StreetHub screen, London — STREETHUB

TikTok Shop K-BEAUTY creative on a BT StreetHub kiosk with traffic passing — STREETHUB KIOSK

STREET-LEVEL DIGITAL

LARGE-FORMAT DOOH

BUILTFOR SCALE.

Large-format digital media expanded the campaign into high-impact urban environments, connecting K-Beauty with London audiences at scale.

Large-format digital screen in Shoreditch showing the TikTok Shop K-BEAUTY campaign — SHOREDITCH

ONE CAMPAIGN.MULTIPLE TOUCHPOINTS.

One strategy. Multiple formats. One coordinated execution.

BUS WRAP
STREET MEDIA
LARGE-FORMAT DOOH
CITY-WIDE PRESENCE

CAMPAIGN DOCUMENTATION

Pedestrians walking past the K-BEAUTY bus wrap on a London street — CITY STREETS

Rear of the K-BEAUTY bus in Westminster traffic, "Find more on TikTok Shop" — WESTMINSTER TRAFFIC

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MNETTIMES SQUARE

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