GIRLS PLANETTIMES SQUARE

OOH · DOOH · LARGE FORMAT

THE PROJECT

A global entertainment campaign brought Mnet’s Girls Planet into the heart of Times Square — placing Korean content within one of the world’s most visible OOH environments.

ELIJAH COM coordinated the media execution in New York, connecting campaign creative with a high-impact Times Square presence.

CLIENT: CJ ENM / Mnet
MARKET: New York, USA
MEDIA: Times Square OOH / DOOH
ROLE: Media PlanningMedia BuyingCampaign CoordinationExecutionVerification

K-CONTENTIN TIMES SQUARE.

From Seoul to New York, Korean entertainment takes the global stage.

Republic Collective x Mnet Global Girl Group Debut Project screen within the wider Times Square skyline — TIMES SQUARE · NEW YORK

Closer view of the Mnet Girls Planet 2027 Global Audition screen above the Times Square crowd — THE CAMPAIGN CREATIVE

Crowds in Times Square beneath the Republic Collective x Mnet Global Girl Group Debut Project screen — THE TIMES SQUARE ENVIRONMENT

GLOBAL VISIBILITY

BUILTTO BE SEEN.

Times Square places brands at the center of a global media environment defined by scale, movement and constant attention.

SEOULtoNEW YORK

Ideas move across borders.
Execution makes them visible.

KOREA ↔ USA ↔ GLOBAL

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YOUR BRAND.THE NEXT CITY.

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