SEOUL · KOREA
← SELECTED WORKKAKAO ENTERTAINMENT
COEXK-POP LIVE
DOOH · LARGE FORMAT · CURVED MEDIA
THE PROJECT
Kakao Entertainment campaigns brought to life on COEX K-POP LIVE, one of Seoul’s most recognizable large-format digital media environments.
ELIJAH COM coordinated the campaign execution, bringing entertainment content into a high-impact urban media setting at the heart of Seoul.
- CLIENT
- Kakao Entertainment
- MARKET
- Seoul, Korea
- MEDIA
- COEX K-POP LIVE
- FORMAT
- Large-Format DOOHCurved Digital Media
- ROLE
- Media PlanningMedia BuyingCampaign CoordinationExecutionVerification
LARGE-FORMAT DOOH
BUILTFOR IMPACT.
A curved digital canvas transforms campaign creative into an architectural-scale brand experience.
ENTERTAINMENT IN THE CITY
CONTENTMEETSTHE STREET.
Entertainment content moves beyond the screen and becomes part of Seoul’s urban environment.
THREE CAMPAIGN MOMENTS
ONE SCREEN. MANY STORIES.
CONTENT.MEDIA.EXECUTION.
- 01
CONTENT
Entertainment creative adapted for large-format digital media.
- 02
MEDIA
High-impact COEX digital OOH environment.
- 03
EXECUTION
Coordinated campaign delivery and verification.
LOCAL EXECUTION
SEOUL,DONE RIGHT.
Local media knowledge, production coordination and on-site execution — connected through one team.
STRATEGY → BUY → PRODUCE → EXECUTE → VERIFY
NEXT PROJECT
TOKYO
TOKYOOOH & DOOH
START A PROJECT
YOUR BRAND.THE NEXT CITY.
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