TIKTOK SHOPK-BEAUTYCOLLECTIVE

TIMES SQUARE / NEW YORK

THE PROJECT

K-BEAUTYIN THE HEARTOF TIMES SQUARE.

TikTok Shop's K-Beauty Collective campaign brought multiple Korean beauty brands into one of the world's most visible media environments.

ELIJAH COM supported the campaign's Times Square OOH execution in New York, bringing the K-Beauty presence into the physical city landscape.

TIMES SQUARE / NEW YORK

BUILT FORGLOBALVISIBILITY.

NEW YORKTIMES SQUAREUSA

01Wide Daytime

K-BEAUTY COLLECTIVE

MULTIPLE BRANDS.ONE GLOBALSTAGE.

02K-Beauty Collective

TikTok Shop K-Beauty Collective identity repeated across the full vertical Times Square placement on a sunny day — TIKTOK SHOP K-BEAUTY COLLECTIVE IDENTITY

03Product Creative

COLLECTIVE BRAND ROSTER

Euthymol Purple Whitening Toothpaste and mixsoon Bean Sunscreen creatives on the vertical Times Square screens — EUTHYMOL · MIXSOON

Street-level view up Seventh Avenue to the full vertical TikTok Shop K-Beauty Collective structure in Times Square — SEVENTH AVENUE · TIMES SQUARE

DIGITAL OOH

A VERTICALPRESENCEIN TIMES SQUARE.

The vertical format creates a distinctive presence within the dense visual environment of Times Square, allowing campaign identity and individual product creative to appear across the same media structure.

04City Context

Traffic and pedestrians on Seventh Avenue beneath the TikTok Shop K-Beauty Collective vertical screens and surrounding Times Square media — PEDESTRIANS, TRAFFIC AND SURROUNDING TIMES SQUARE MEDIA

05Alternate Angle

Alternate daytime angle of the vertical Times Square placement running medicube and Dr. Groot product creative — MEDICUBE · DR. GROOT

ACTUAL CAMPAIGN

PROJECT: TikTok Shop K-Beauty Collective
MARKET: New York, USA
MEDIA: Times Square Digital OOH
DISCIPLINE: Media / OOH / Global Execution

06Night

Times Square at night with crowds below and the TikTok Shop K-Beauty Collective creative glowing on the central vertical screens

NEW YORKK-BEAUTY COLLECTIVE

NEXT PROJECT

NEW YORK

GROWUS

GROWUSTIMES SQUARE

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