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GROWUS "Inspired by Ocean Rituals" creative on the 1560 Broadway digital billboard above Times Square crowds, New York

NEW YORK

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GROWUS

TIMES SQUAREBEAUTY CAMPAIGN

GLOBAL OOH / DOOH

THE PROJECT

GROWUS의 브랜드 캠페인을 뉴욕 타임스퀘어의 대형 디지털 미디어를 통해 현지 시장에 연결했습니다.

세계적인 미디어 중심지에서 브랜드의 비주얼 아이덴티티와 콘텐츠가 도시의 실제 풍경 속에서 경험되도록 실행했습니다.

MARKET
New York
MEDIA
Times Square Digital Billboard
LOCATION
1560 Broadway
DISCIPLINE
Global OOH / DOOH
ELIJAH COM ROLE
Media ExecutionCampaign Coordination

GROWUS · 1560 BROADWAY

K-BEAUTYIN THE HEARTOF TIMES SQUARE.

Inspired by Ocean Rituals · Reset · Rebalance · From the Korean Sea

02Campaign in Context
GROWUS "From the Korean Sea" creative on the 1560 Broadway billboard, framed by neighbouring Times Square screens
FROM THE KOREAN SEA · 1560 BROADWAY
03Creative Sequence
GROWUS "Rebalance" creative showing a comb through dark hair on the Times Square billboard
REBALANCE
GROWUS "Reset" creative featuring a nautilus shell on the Times Square billboard
RESET
Close view of the GROWUS wordmark on the 1560 Broadway digital billboard, Times Square
GROWUS
04Rebalance · Times Square
GROWUS "Rebalance" portrait creative on the billboard above pedestrians, surrounded by Times Square digital screens
05Final Campaign Moment
TikTok frame of the GROWUS campaign loop on the 1560 Broadway billboard, Times Square
TIMES SQUARE, NEW YORK

SEOULTONEW YORK.

GLOBAL CAMPAIGNS.
REAL-WORLD EXECUTION.

KOREA ↔ USA

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LONDON

TIKTOK SHOP

K-BEAUTYSUPER BRAND WEEK

Pink TikTok Shop K-BEAUTY double-decker bus passing Big Ben and the Houses of Parliament, London

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YOUR BRAND.THE NEXT CITY.

한국에서 뉴욕까지.
다음 글로벌 캠페인을 함께 만들어보세요.

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