START A PROJECT
Rows of freestanding BABITALK digital displays reflected on the floor along the COEX 9TO9 corridor, Seoul

SEOUL · OOH / DOOH

← SELECTED WORK

BABITALKACROSSSEOUL.

MULTI-LOCATION DIGITAL OOH CAMPAIGN

PROJECT
BABITALK
MARKET
SEOUL
DISCIPLINE
OOH / DOOH
MEDIA
COEX 9TO9JAMSIL LOTTE WORLD MALLCURVED STANDINGFAMILLE STATIONFAMILLE DS

ONE CAMPAIGN.MULTIPLECITY TOUCHPOINTS.

바비톡 캠페인을 서울의 주요 상업 공간과 유동 인구가 집중되는 복수의 디지털 OOH 매체를 통해 전개했습니다.

코엑스, 잠실 롯데월드몰, 고속터미널 파미에스테이션까지.

각 공간의 구조와 이동 동선에 맞는 디지털 미디어를 활용해 하나의 캠페인을 여러 접점으로 확장했습니다.

01 / COEX

REPETITIONBUILDSPRESENCE.

반복적으로 이어지는 디지털 미디어를 통해 공간 전체가 하나의 캠페인 경험으로 연결되도록 구성했습니다.

COEX9TO9SEOUL

Ring of illuminated BABITALK digital cubes with alternating creative around the COEX 9TO9 plaza, Seoul
BABITALK AI treatment recommendation creative on a large COEX 9TO9 digital cube with more displays behind, Seoul
COEX 9TO9 · SEOUL
Series of BABITALK digital displays lining the COEX 9TO9 walkway beside retail storefronts, Seoul
COEX 9TO9 · SEOUL

02 / JAMSIL

BUILT INTOTHE FLOW.

Shoppers walking past curved BABITALK digital columns in the main concourse of Lotte World Mall, Jamsil
LOTTE WORLD MALL · JAMSIL

쇼핑과 이동이 동시에 이루어지는 공간에서 곡면형 디지털 미디어를 활용해 브랜드가 자연스럽게 소비자의 동선과 만나는 접점을 만들었습니다.

LOTTE WORLD MALLCURVED STANDINGSEOUL

BABITALK AI treatment recommendation creative on a curved digital column beside a food hall, Lotte World Mall
CURVED STANDING · LOTTE WORLD MALL

03 / FAMILLE STATION

MEDIAIN MOTION.

BABITALK digital screens set into arched brick walls on both sides of the Famille Station corridor, Seoul
FAMILLE STATION · SEOUL

보행 동선과 공간의 구조를 활용해 캠페인이 이동 과정 속에서 연속적으로 경험되도록 전개했습니다.

FAMILLE STATIONFAMILLE DSSEOUL

Large vertical BABITALK digital screen rising through the open atrium between escalators at Famille Station, Seoul
FAMILLE DS · ATRIUM

CAMPAIGN FOOTPRINT

ONE BRAND.THREEENVIRONMENTS.

  1. COEX9TO9
  2. JAMSILLOTTE WORLD MALLCURVED STANDING
  3. FAMILLE STATIONFAMILLE DS

DIFFERENT SPACES.ONE CAMPAIGN.

서로 다른 공간과 매체 환경에서도 하나의 브랜드 경험이 이어지도록 캠페인을 연결합니다.

SEOUL / BABITALK

BUILTFOR THEREAL WORLD.

BABITALK creative on a curved digital column among luxury storefronts and passing shoppers, Lotte World Mall, Jamsil
LOTTE WORLD MALL · JAMSIL
BABITALK creative on a tall COEX 9TO9 digital display with a line of displays receding behind, Seoul
COEX 9TO9 · SEOUL
BABITALK skin booster creative on a curved digital column in a Lotte World Mall walkway, Jamsil
LOTTE WORLD MALL · JAMSIL
BABITALK creative on a curved digital column near the observation deck entrance, Lotte World Mall, Jamsil
LOTTE WORLD MALL · JAMSIL
BABITALK creative on a curved digital column next to a themed wall mural, Lotte World Mall, Jamsil
LOTTE WORLD MALL · JAMSIL
Sequence of curved BABITALK digital columns showing the same creative across the Lotte World Mall concourse, Jamsil
LOTTE WORLD MALL · JAMSIL

FROMPLANNINGTO PLACE.

  • MEDIA PLANNING
  • MEDIA BUYING
  • OOH / DOOH
  • MEDIA EXECUTION
  • CAMPAIGN COORDINATION

매체 선정부터 집행, 현장 확인까지.

캠페인이 실제 공간에서 구현되는 과정까지 연결합니다.

Two curved BABITALK digital columns reflected on the marble floor of a busy Lotte World Mall corridor, Jamsil
SEOULBABITALKOOH / DOOH

NEXT PROJECT

EXPLOREMORE WORK.

VIEW ALL WORK