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DIGITAL & PERFORMANCE

← SELECTED WORK

PIC GUAMDIGITAL CAMPAIGN

MARKET
KOREA
CHANNELS
NAVERKAKAOMETAINSTAGRAMDISPLAY

CAMPAIGN OVERVIEW

MEDIA BUILT
TO PERFORM.

PIC Guam의 여행 상품과 프로모션을 검색, 소셜, 디스플레이 등 다양한 디지털 접점에서 연결한 통합 디지털 캠페인.

An integrated digital campaign connecting PIC Guam travel offers across search, social and display media.

  1. STRATEGY
  2. MEDIA
  3. CREATIVE
  4. ACTIVATION
  5. OPTIMIZATION

CHANNEL MIX

THE RIGHT MEDIA.
THE RIGHT MOMENT.

  • 01NAVER
    • Brand Search · PC
    • Brand Search · Mobile
  • 02KAKAO
    • Kakao Advertising
  • 03META
    • Paid Social
  • 04INSTAGRAM
    • Feed
    • Stories
  • 05DISPLAY
    • Display Advertising
    • Banner Campaigns

CREATIVE EXECUTION

BUILT FOR
EVERY SCREEN.

  • PIC Guam Midnight Promotion as an Instagram feed ad, expanded caption and story ad
    INSTAGRAM · FEED & STORY · MIDNIGHT PROMOTION
  • PIC Guam All-Inclusive Live Week Instagram story ad with four benefit cards and a booking link
    INSTAGRAM · STORY · LIVE WEEK
  • PIC Guam All-Inclusive Live Week Instagram feed ad above a pool with blue parasols
    INSTAGRAM · FEED · LIVE WEEK
  • PIC Guam Chuseok Super Sale Instagram feed ad with a catamaran off a tropical coastline
    INSTAGRAM · FEED · SUPER SALE
  • PIC Guam Chuseok Super Sale Instagram story ad listing eight package benefits
    INSTAGRAM · STORY · SUPER SALE
  • Naver brand search result for "pic괌" showing the PIC Guam Live Week brand module on desktop
    NAVER · BRAND SEARCH · PC
  • Naver mobile brand search result for "pic괌" showing the PIC Guam Live Week brand module
    NAVER · BRAND SEARCH · MOBILE

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YOUR BRAND.EVERY SCREEN.

검색과 소셜에서 거리와 공간까지.
다음 캠페인을 함께 만들어보세요.

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